A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialize, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market, and employees are using social media in all facets of their lives, including work. This shift in technology and human behavior presents an opportunity for organizations to improve everything from reinventing customer relationships to how work gets done.
A Social Business embraces networks of people to create business value, and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested. Recent IBM C-Suite studies confirmed that standout organizations, those that are outperforming their peers, are focused both on getting closer to their customers and are more likely to embrace social mediain the workplace.
• 95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years (IBM Global CEO Study 2010).
• 57% of financial outperformers are more likely than underperformers to use collaborative and social networking tools to enable global teams to work more effectively together (IBM CHRO Study 2010)
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