New Business Consulting Service

In addition to our comprehensive new business packages, we offer the following individual

consulting services.

Creation of a Presentation Coffee Business Plan

A well-written plan is essential for obtaining a desirable location, favorable lease terms

and financing for your new business. This document will include an executive summary,

description of the business, product descriptions, location, company principles, additional

expertise, target market analysis, related competition, marketing techniques, market trend

analysis, forecast for continued growth, a sample layout plan and menu specifications.

Service include related phone consultation. Client shall receive printed and bound copies

at no charge, additional copies will be billed at $15 each.

Pre-Opening Financial Evaluation

This service is a “must” for anyone thinking about opening a retail specialty coffee

business. One of the major reasons we at Bellissimo see people fail in the specialty coffee

business is the under estimation of the expense associated with starting the business,

and unrealistic assumptions about the rate of business growth and return. Frankly, in

many cases these miscalculations cost good people their life savings! While no one has a

“crystal ball,” Bellissimo has probably generated more pre-opening financial evaluations

of proposed businesses than anyone in the industry. Our years of experience, and the

information gained by working with hundred of clients have provided us with insights

that help produce financial projections that are realistic! The process begins with a 60

to 90 minute phone consultation with one of our qualified senior consultants. During

this time our consultant will ask you questions about your proposed business concept,

the dynamics of your market, locations you are considering and their related costs, your

intended capital investment, and your expectations on return on investment. They will also

help you develop and solidify your concept by making valuable suggestions. Through our

consultant’s extensive years of experience, we’ve learned which menu items and business

features typically “work”, and those that do not. By helping you define and hone your

concept, we can greatly contribute to your chances for success.

The following information will be provided:

Estimated start-up costs (based upon your menu, concept, & location)

> coffee & food service equipment/fixtures & small wares

> furnishings

> general contractor’s administrative fee

> general carpentry & painting

> plumbing

> electrical

> floor coverings

> miscellaneous (signs, menu boards, alarm system, internet equipment,

   stereo, safe, pre-opening owner’s compensation, pre-opening employee

   labor, pre-opening marketing, uniforms, opening inventory...)

> professional services (attorney, accountant, architect, & consultant)

> necessary operating capital prior to business profitability

Estimated operational performance

> average dollar transaction per customer

> average daily customer counts (showing projected growth per month)

> monthly labor expense with staff  schedules (adjusted for different business volumes)

> cost of goods and all other monthly operating expenses

> monthly profit/loss

> break-even business volume (in dollars and daily customer counts)

> full monthly income statements for first 12 months of operation are supplied

    (summaries for years 2 and 3)